Complimentary Online Dating Sites Give Compensated Sites A Run With Their Cash
This post had been authored by visitor factor Mark Brooks, an analyst/consultant whoever we blog Online Personals Watch summarizes the day-to-day internet dating industry news.
Early in the day this week InterActive Corporation (IAC), which has and runs paid that is popular web web sites Match.com and Chemistry.com, launched a totally free site that is dating DownToEarth.com (you can have a look at an ad for the recently launched web web site right right right here). The somewhat counterintuitive move is IAC/Match.com’s response to Plentyoffish.com, a favorite free dating website that was long haul by one guy out of their apartment (he now comes with a workplace and a tiny group).
DowntoEarth.com ended up being started by Jacob Solotaroff whom invested a 12 months because the director of item administration and user integrity at match. Now he operates the website away from Dallas, where Match can also be based. Evidently IAC thinks if somebody will probably place Match away from company, it may because very well be Match.
The absolute most interesting function on this new web site could be the RealRatings individual ratings system for ranking the precision of people’s pages against actual life. Users who post inaccurate photographs and pages of by themselves are ratted down by other users who’ve been on a romantic date together with them. Users can grade the precision of pages on a scale of just one celebrity to 5 stars as soon as they’ve been for a face to manage date. 1 star means “not even close” and 5 movie movie stars mean “true to life. ” Could this function as the final end of white lies on dating pages?
Here’s a glance at just how a number of the competition that is free may be facing down with in america, UK, Australia and Canada.
The utmost effective free sites that are dating the united states are:
Number 1 Plentyoffish (# 2 general on the web dating category in Dec ’09, # 2 in May ’09) # 2 Adam4Adam (#5 general in Dec, #6 in May) # 3 Date Hookup (#6 overall in Dec, # 7 in May) # 4 OKCupid (#12 general in Dec, #14 in May) # 5 Mingle2 (#13 general in Dec, maybe perhaps not in top 100 in May) #6 MatchDoctor (#32 general in Dec, #33 in May) no. 7 WebDate (#33 general in Dec, #22 in May) #8 FriendsReunitedDating.co.uk (#41 in Dec, perhaps maybe not in top 100 in May) # 9 Woome (#46 in Dec, #79 in might) #10 Connecting Singles (#53 in Dec, #55 in May)
Plus in great britain the top free sites that are dating:
# 1 Plentyoffish (no. 1 general in Dec, #1 in May) # 2 individual (#2 general in Dec, #13 in May) # 3 FriendsReunitedDating.co.uk (#8 general in Dec, #12 in May) #4 Smooch (#9 general in Dec, #15 in May) #5 Freedating.co.uk (#14 general in Dec, #16 in May) no. 6 ProfilePic (#27 general in Dec, #68 in May) #7 Flirtomatic (#29 overall in Dec, #36 in May) #8 OKCupid (#31 general in Dec, #32 in May) number 9 Speeddate (#44 overall in Dec, #71 in May) #10 Midsummers Eve (#53 general in Dec, #43 in May)
Plus in Australia:
# 1 Plentyoffish (no. 4 general in Dec, no. 7 in May) no. 2 Person (#7 general in Dec, no. 6 in May) # 3 Matchfinder.com.au (#22 
general in Dec, #32 in May) # 4 Speeddate (#23 overall in Dec, #38 in May) # 5 OKCupid (#27 general in Dec, #30 in May)
90percent for the top free sites that are dating the united states and British relocated up positions from might to December 2008.
Information: might and December 2008, Hitwise Competitive Intelligence USA, British and Australia positions by market share of visits, that will be the percent of online visitors to the category.
Number 1 Plentyoffish (# 1 general in Nov) no. 2 Kijiji.ca Personals (# 3 general in Nov) no. 3 Speeddate (#8 overall in Nov)
Information: 2008, comScore Media Metrix Personals category for Canada november.
Disclosure: Plentyoffish and Webdate are customers of Courtland Brooks, Mark Brooks consultancy.
